CONSUMER RESEARCH

If your are planning to launch a new B2C product in China and you want to assess the demand and uptake by potential consumers we can provide you with consumer / market researches that allow you to understand their needs.

 

We will define your target groups with you, contact representative consumers and conduct your surveys or facilitate interviews or group discussions. These results will then allow you to make informed choices about sales and marketing activities.

 

According to your objectives, product, timeline and budget we can offer you the following options to engage with potential consumers:

  • Telephone Interviews
  • Face–to-Face Meeting with Focus Groups with facilitated Group Discussions
  • “At-home” interviews: we visit consumers at home to better understand their habits.
  • Web Surveys